Mossgiel Farm in Ayrshire, Scotland, has unveiled the UK’s most expensive coffee – a £272 flat white – as part of a bold initiative to fund a state-of-the-art, zero-waste dairy facility.
The flat white, made with Mossgiel’s organic milk, will be available in 13 cafes across Scotland starting Saturday, November 23, turning a simple coffee into an investment opportunity for sustainable farming.
Each £272 flat white includes 34 shares in Mossgiel Farm, providing customers with an investment opportunity as well as a caffeinated beverage.
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Mossgiel Farm has long been known for its eco-friendly practices, acting as a champion for sustainability.
The farm eliminated single-use plastics, invested in renewable energy, and runs the innovative Cow with Calf program, which allows cows to raise their calves naturally, veering away from the industry standard.
Owner Bryce Cunningham hopes that the high-priced coffee will raise awareness about the value of sustainable farming and encourage customers to support the dairy.
He said: “This coffee costs nearly 80 times the price of an average flat white in the UK – but it’s much more than just a lovely drink.
“You’re investing in a sustainable future for farming and joining a movement that’s changing the dairy industry. We know it sounds crazy, but when you break it down, it’s a pretty good deal. How much is the future of farming worth?”
So far, over £117,000 has been raised to hit the farm’s £272,000 crowdfunding target.
Hitting this financial goal would allow Mossgiel to double their milk production and expand into fresh markets, such as London. The high-end coffee is available at participating cafes in Edinburgh, Glasgow and Ayrshire.
Mr Cunningham, who took over the family farm in 2016, believes that while the price of the coffee may be shocking, it represents a meaningful investment in a better future for farming. For those who find the £272 flat white too steep, smaller investment opportunities start at just £8, with perks ranging from farm tours to exclusive dinners.
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