Aldi Scotland has revealed plans to double its core pork range as part of its ongoing ‘dedication’ to supporting Scottish pig farmers.
Starting this week, eight new pork products will be available in all 106 Aldi stores across Scotland, the retailer recently announced.
The supermarket emphasised that the growth is a testament to its continued support for Scottish farmers.
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This initiative is being carried out in partnership with Browns Food Group, one of Scotland’s top pork suppliers, and with backing from Quality Meat Scotland (QMS).
Graham Nicolson, group buying director at Aldi Scotland, said: “We’re dedicated to bringing our customers the finest Specially Selected Pork at affordable prices.
"Thanks to our strong partnerships with farmers and producers across the country, shoppers can now enjoy even more mouth-watering pork options in all 106 of our stores.
“We’re proud to highlight these valuable collaborations that enable us to offer a diverse and top-quality selection, especially our Scottish-led fresh meat range, which we champion alongside Quality Meat Scotland.”
In NFU Scotland’s latest Shelfwatch report, Aldi Scotland was ranked first for the second quarter in a row, stocking the highest percentage of Scottish products (45%) across its stores.
It remains the only supermarket in Scotland to provide 100% fresh Scottish pork in every location.
Sarah Millar, chief executive of QMS, said it was ‘fantastic’ to see a retailer investing further in Scottish pork.
She said: “This commitment to Specially Selected Pork is testament to the unmatched quality that comes with whole life assurance.
“We know from our research that provenance and high standards really matter to consumers and our new marketing campaign, ‘When You Know You Know’ highlights this guarantee when they choose our label."
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