Lidl has announced that it will provide financial incentives to its beef suppliers for reducing carbon intensity and adopting regenerative farming techniques.

On July 22, the retailer unveiled initiatives to support the beef sector in becoming more sustainable, including the creation of a new Sustainable Beef Group.

Members of this group will receive financial rewards for enhancing biodiversity and establishing unique soil and water quality standards for their farms.

Lidl stated it will collaborate with these farmers to improve herd performance, aiming to enhance farm profitability alongside sustainability efforts.

Hundreds of UK farms supplying Lidl have already been assessed for their carbon footprints to collect data.

In collaboration with the agricultural consultancy Promar, each farm will receive guidance on reducing emissions and fostering sustainable business growth.

Lidl and Dunbia, a leading meat processor and supplier, have set a goal to cut their scope three emissions intensity by 28% per tonne of finished product by 2030.

Richard Bourns, Lidl's chief commercial officer, remarked: “As one of the largest buyers of British beef, we recognise our responsibility to support farmers adopt sustainable practices.

"This market-leading programme underpins our long-term commitment to buying 100% British, whilst investing significantly in sustainable practices that exceed industry standards.

"It ensures our customers can continue to enjoy the best in high-quality, sustainably sourced British beef at the lowest possible prices."

Gill Higgins, group sustainability director at Dunbia, added: "This initiative will support British beef farmers in adopting more sustainable farming methods, while ensuring a consistent supply of high-quality beef for Lidl and their customers.

"This is a great example of how strategic partnerships and supply chain investment can support progress in the agri-food industry."