Demand for British produce has surged following the release of the latest series of Clarkson's Farm.

Data from online supermarket Ocado revealed significant week-on-week sales increases for meat, fish, and fruit and vegetables from its ‘Best of British’ aisle after the show returned on May 3.

Now in its third series, the programme follows Jeremy Clarkson as he deals with the daily challenges of running his Chadlington farm.

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Among the products that saw a significant rise in sales were pork items, such as sausages, bacon, and gammon.

There are suggestions this may have been influenced by the latest episodes that featured Mr Clarkson introducing pigs to his farm.

In addition, searches for Lion’s Mane mushrooms, which Mr Clarkson is cultivating and selling at his farm shop, surged by 482 per cent compared to the previous week.

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There has also been an increase in sales of organic produce, mirroring the theme of sustainable and regenerative farming shown in the new series.

Organic products seeing considerable growth included mushrooms, butter and kefir, with organic butter observing a 38 per cent week-on-week sales rise.

Martha Springham, produce trading manager at Ocado Retail, said: "Programmes like Clarkson’s Farm show consumers just how hard Britain’s farmers work, so it's brilliant to see our customers supporting them.

"British produce is among the best in the world and we will always do what we can to champion it."