MULLER has launched its first plant-based yogurt range in the UK despite a waning consumer interest in the vegan market.

The dairy processor has today unveiled its new products - Muller Corner Plant Based and Müller Rice Plant Based - following "extensive consumer research".

The launch comes against a backdrop of declining interest in vegan and plant-based alternatives in the UK.

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Last month, vegan firm Meatless Farm let its 50-strong workforce go amid a slump in demand for such products.

Sausage producer Heck also confirmed earlier this year it would cut down on its range of vegan products due to a lack of consumer interest.

And Innocent Drink announced it would stop its dairy-free range products after five years on the market.

But Toby Bevans, strategy and marketing director at Muller Yogurt and Desserts, said the firm wanted to "expand and enhance our range of products".

“When we spoke to consumers it was clear that plant-based Müller favourites represented a real opportunity, as long as it maintains our trademark taste.

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“Plant-based and dairy products have co-existed in shopping baskets and fridges for a long time, so making the nation’s favourite dairy brand accessible to more people is a really exciting and natural move."

According to recent AHDB research, consumer appetite for vegan products fell short during this year's 'Veganuary', in January.

Analysis showed that over a million fewer households bought meat-free products compared to January 2022, and 280,000 fewer households bought dairy-free.