Asda has partnered with Scottish grower Peter Marshall and Co (Marshall Farms) to serve up over 3.5m hand-picked Scottish cherries to fruit lovers across the UK this summer.
The deal will extend the supermarket’s five-year partnership with Marshall Farms through its supplier Scotty Brand, expanding from branded products to include own-label fresh fruit and adding an annual supply of 3m cherries.
A family farming business based around Alyth, Marshall Farms is run by Rowan and Jennifer Marshall alongside Rowan’s parents, Meg and Pete. Pete’s grandfather, Hally Marshall, starting growing raspberries in his large garden in St Andrews in Alyth during the 1930s, and today the Marshall family farm around 1300 acres of land around Alyth.
Jennifer Marshall, owner and grower at Marshall Farms said:
“Cherries are amazing in Scotland because of the long light hours and cooler climate. Scottish cherries ripen slowly on the trees which increases sugar levels and quality, and we use the very best growing techniques and a range of varieties to ensure our farm can supply Asda with cherries late into the season.”
Rowan Marshall added:
“We have been farming in the area since 1942 and we are proud to be the fourth generation of Marshalls farming in Alyth.
“We are pleased to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda. As one of only four Scottish cherry farmers currently in production, we are extremely proud of the quality of our produce.”
Ashley Connolly, Scotland local buying manager at Asda said:
“We’re thrilled to expand our partnership with the Marshall family growers through our trusted supplier, Scotty Brand.
“This milestone, featuring locally grown cherries from Marshall Farms, underscores our commitment to supporting Scottish growers and offering our customers the finest local produce.”
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