A new livestock intelligence system for advanced cow monitoring with zero upfront costs has been launched by Allflex.

Go, a simple, and affordable, subscription-based version of Allflex Livestock Intelligence's SenseHub beef and dairy cow monitoring solutions, gives users access to all the necessary SenseHub equipment, installation, tags and applications for a single monthly fee and allows full flexibility to change or add to their system as their needs evolve.

Customers can select either a two or five-year contract and will receive equipment and software upgrades as and when they become available.

The new subscription service is available for all SenseHub application plans (Starter, Advanced and Premium) and can be used to monitor multiple populations or groups of animals including cows, heifers and youngstock. GO also enables users to use a mixture of Allflex’s intelligent ear tags and/or neck collars.

The subscription-based service gives users access to priority-level service support, with customers also benefitting from a full programme of onsite and online training modules including regular webinars and on-farm support to ensure they are able to get the most from their system. All equipment is also covered by a continuous warranty which lasts for the full duration of the subscription.

The new subscription package offers complete flexibility, with customers able to increase the number of tags/collars and to upgrade their application plan at any time. Coverage can also be expanded as and when the herd grows to ensure all groups of cows, heifers and youngstock are monitored.

With a Go subscription there are no unexpected costs. Instead, all the equipment, installation and applications are included within the monthly fee, with Allflex providing a comprehensive warranty programme to ensure the system remains completely up-to-date and fully functional at all times.

For farmers who prefer to own their herd monitoring equipment, SenseHub and Heatime Pro+ will remain available to purchase on a traditional upfront basis via with Allflex Livestock Intelligence’s ‘UP’ purchase scheme.